Problem solved.(NetMarketing)

Web site

Problem: I know I need a new Web site. What do I need to consider to make the process of a changeover smooth and timely?

Solution: Consider the following steps in launching a new Web site:

1) Identify and engage all core decision-makers at the beginning. By having a small core team, you alleviate long approval processes. Likewise, determine who will be part of the investigative process. Focus groups are important to determine who you are and what messages you're trying to relay to your constituencies. Who do you want involved in those focus groups? Consider everyone from your customers, to your board of directors, to prospects.

2) Identify internal and external resources that will aid in your relaunch. Do you have someone in-house who is capable of writing and editing content? If not, explore external resources. The same goes for photography and imagery, both initial and ongoing. Do you have a library of …